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If you happened to have missed this amazing piece by our own Joe Thompson when it published last March, cancel your Sunday morning plans. This is the first-hand, first person story of Joe's very first Baselworld. Travel back to 1979 as Joe jumps into the deep end of the Swiss watch industry and kicks off an attendance record that spans four decades!
We are thrilled and honored to have Joe operating as an Editor-At-Large for HODINKEE, and you don't have to look any further than this post to understand why. I myself have attended Baselworld for the last six years and have seen it change so much. Whether you're in the industry or simply a watch enthusiast, this is a fascinating, personal, and very entertaining look at Switzerland's longstanding watch fair. Do enjoy.
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