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Photo Report Pitti Uomo Summer 2025

The watches and style of the summer outing for the influential menswear trade show.  


With the Celsius up and sleeves rolled, you couldn't pick a better vantage for watch spotting than Pitti Uomo, the bi-annual men's fashion week in Florence. Famous for its stylish attendees, it's no surprise that there are many watch enthusiasts in the well-tailored crowds.

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Moon-phase watches, at anything but astronomical prices, made a rare appearance from recent Noah x Timex collabs to Longines. Solid steel APs seem to be the new tough guy timepiece, paired with chic Neapolitan summer styles or rough military vintage. Dress watches, dainty, particular, obscure, and esoteric, enjoy the popularity vintage Rolex watches once did. The variety is nearly infinite: Tiny Tanks, 50s-60s Omegas, Genta-hyped lesser-known Universal Geneve, and even modern options from small brands like Sericas.

Enjoy this gallery of watches that are as eclectic, and well chosen as their owners.

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Admired for its small size, @revenga.geneve had been looking for this 1960s Universal Geneve for a long time. As a bespoke shirtmaker from Geneva, Universal Geneva has a personal appeal to him.

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A deadstock military issue Timex.

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@bienluienpris 70s Genta designed Universal Geneva, which he admires for its design and thinness.

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@jacopo_pozzati with a vintage Audemars Piguet. 

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Alessandro Penko of @paulopenko fame with his new Tudor Prince and signature Renaissance jewelry.

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Zane's Universal Geneve White Shadow, he is a Genta enthusiast and prefers the smaller 30mm size.

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@outfitnarrative Serica Parade, which he says "is perfect for wearing a suit...or a tank top. It's unusual, it's a bit shiny, it has tons of character."

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A 1972 Omega Cosmic with removable case which Kamil Bryce had restored. 

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