Under the leadership of CEO Jean-Claude Biver, TAG Heuer is one of the few Swiss watch firms to embrace connected-watch technology. Now Hublot, TAG Heuer’s sister brand in the LVMH watch division (which Biver heads) will get connected. At Baselworld, Hublot announced that it will produce a special smartwatch for the World Cup. How is the market for smartwatches priced above $1,000 developing? Can Swiss brands compete with lower priced smartwatches from Apple and others? To find out, Hodinkee talked smartwatches with Biver at Baselworld.
Top Discussions
Hands-OnThe Wren Diver 38
Orange is the Color of Her Memory, Her Time
Bring a LoupeAn 'Evil Clapton' From Universal Genève, A Chronomatic Heuer Carrera, And A Very Early Fake Watch