With 600 meters of water resistance, the new Defy Extreme Diver fills a big gap in the Zenith lineup.

It's not often that a brand starts with a skeletonized watch and works backward, but since when are more options a bad thing?

It's a Freak S sequel appropriate for Dune II, with sandy display to match.

The brand uses every possible millimeter of space to bring us a new Portugieser with a movement that keeps going, and going, and going – just what you want in a perpetual calendar.

Three new classics are born: two new 39mm time only models and a moonphase with retrograde date.

Four pieces get the green sunray treatment all wrapped up in 18K Pink Gold.

Thimbles, scissors, pin cushions and Gabrielle "Coco" Chanel's Rue Cambon atelier are the inspiration behind this new limited capsule collection.

Utilizing rose gold, diamonds, and a mother-of-pearl dial or two, each piece is a decidedly feminine take on sporty luxury.

A special tourbillon-equipped 50-piece edition joins the Platine family.

On day four, we recap the week in Geneva.

For the second year in a row, come hang out with us and Lucid Motors in the heart of Geneva.

A symbol of Patek's design focused period an Ellipse on bracelet is a nod to the current appetite for jewelry-style watches.

A textured dial and platinum case add some intrigue to the Crown's newest collection.

After saying goodbye to the 5164A, the Travel Time Aquanaut returns in a cool blue hue.

Marking, perhaps, the shortest production run of any Rolex ever.

A new Ringlock system in ceramic plus an RLX titanium caseback underscores this new pro diver of the deep.

These new Cosmograph Daytonas come with contrasting Mother-of-Pearl Dials and Diamonds – a subdued gem-set flex.

After a limited introduction in Tokyo, the 5330G.