Why Breitling's NFL licensing agreement means more than Pantone-matched dial colors and team logos.

Call 'em microbrands or whatever you'd like, but from world timers to divers, they can make some impressive watches.

A quartet of limited edition Lange 1s for the model's 30th birthday.

With textured dials, delicate colors, and curved surfaces, the newest Presage models embody the timelessness of Japanese design.

When the moon hits your eye with an aventurine sky, that's a PanoLunarInverse.

Without spoiling anything, the watch does something that kind of breaks your brain. Let's see if you can guess what it is.

At an exclusive dinner in St. Gallen, Switzerland, the Swiss jeweler and watch retailer invited Hodinkee to reveal the new Ipsomatic, a limited-edition platinum timepiece designed by one of the world's most famous architects.

The event brought indies and watch lovers together in a new way. As for the wrists shots, even if you think you’ve seen it all, IAMWATCH will surprise you.

A niche and nerdy classic is reborn and ready for action.

Behind the scenes at one of the world's most unique and comprehensive archives of horology.

A cool complication, but a design that could use some refinement.

It looks like the old Divers-Sixty Five, with a few new tricks.

All that and more in this week's edition of Hodinkee's What's Selling Where column.

From watches that shouldn't exist (but do) to some hidden gems, we dig through the catalog.

The first new collection from Patek Philippe in 25 years.

Most of the time, it's a slow-moving watch but once an hour, it's got a lightning-fast sting.

All that glitters is gold, but these watches stay within the mold.

You won't believe your eyes.